My experience as an entrepreneur across different industries — including artificial intelligence — has shown me that the most transformative initiatives are those that combine technology with purpose, solving real problems with measurable impact.
That’s exactly the mindset that inspired us to bring AI into agriculture in a practical and responsible way at DigiFarmz Smart Agriculture.
Today, one of the biggest opportunities in the sector lies in something that, for many, seems like an old topic: traceability.
But… what if traceability could go beyond simply tracking?
Most agricultural traceability systems are limited to recording where products have been.
At DigiFarmz, we’re taking it further with DigiFarmz Scorez — a system that becomes active when integrated with DigiFarmz Cropper and DigiFarmz Linkage.
Scorez doesn’t just measure what happened. It continuously evaluates field practices, generating a dynamic score that can rise or fall based on management decisions throughout the season. This allows growers, distributors, and other stakeholders to receive real-time insights, adjusting actions before lower scores signal greater risks.
This ability to guide, educate, and influence decisions immediately transforms traceability from something static into something active, connecting data to real impact in the field.
Here’s the difference:
Traditional traceability looks to the past.
Scorez looks ahead — analyzing and scoring agricultural practices in real time. It’s not just about reporting the origin of production. It’s about guiding growers, distributors, and the entire value chain toward smarter decisions at every step of the process.
Through solutions like DigiFarmz Cropper and DigiFarmz Linkage, we are ready to deliver practical insights that drive real results.
Growers receive personalized recommendations that boost productivity and sustainability.
Distributors optimize their operations.
Financial institutions gain a smarter way to assess risk.
And consumers achieve a new level of transparency about the journey of their food — from field to table.
This is not just about data collection.
This is about market transformation.
We are building a future where every link in the agricultural chain has access to the intelligence needed to make better decisions, reduce risks, and promote sustainability.
Active traceability turns the production chain into a continuous learning system — one that evolves and improves with every cycle.
The agricultural and food industries deserve more than basic tracking.
They deserve intelligence that guides, educates, and empowers.
That’s exactly what we’re building at DigiFarmz Smart Agriculture, through our three waves of innovation.
Our journey began with a clear focus: disease management.
That’s where DigiFarmz first proved its value, helping growers avoid significant productivity losses. From that solid foundation, new functionalities have been developed to support different stages of crop management.
One of DigiFarmz’s greatest differentiators lies in how we apply artificial intelligence.
Our technology is built on a proprietary data and algorithm framework developed over 20 years of field research. This structure operates through two complementary layers:
The result is a fluid and intelligent digital ecosystem, where precision and practicality go hand in hand.
Active traceability is not a distant concept — it’s already happening.
And as the agricultural sector faces growing challenges, it’s time to move beyond static tracking and embrace dynamic intelligence — capable of driving resilience, transparency, and real impact.
Are you ready to be part of this transformation?
Alexandre Chequim
CEO, DigiFarmz Smart Agriculture