More Than Technology: Connecting Data Means Connecting People, Operations, and the Future
When data doesn’t connect, decisions lose precision, inputs are misused, and opportunities for gain are wasted—affecting not only farm profitability...
With Daz, DigiFarmz goes beyond being a platform for technical recommendations to establish itself as an active, indispensable presence in farm operations.
Digital transformation in agriculture has just gained a new ally. DigiFarmz, the agtech that develops intelligent solutions for crop management by connecting science, technology, and field data, presents its latest innovation: Daz, the DigiFarmz virtual assistant.
More than just a consultation tool, Daz represents a shift in how farmers and consultants using DigiFarmz access technical information and make real-time decisions throughout the season.
What is Daz?
The name Daz originated as a simplified version of DigiFarmz Assistant but has since evolved into its own identity. The choice reflects a balance between human familiarity, technological modernity, and universality.
Integrated with the DigiFarmz Pocket app, the web platforms DigiFarmz Cropper and DigiFarmz Linkage, and—most conveniently—available directly through WhatsApp, Daz centralizes in a single channel information that previously required multiple searches: weather forecasts, market prices, spray alerts, weed identification, and answers to agronomic questions. Everything can be requested via text, voice, or image, with immediate, practical, and reliable responses.
Powered by artificial intelligence and more than 20 years of proprietary data, algorithms, and mathematical models developed by DigiFarmz, the assistant adapts answers to the context of each farm, simplifying decision-making and saving time throughout the crop cycle.
“During the season, every minute counts. Daz was designed to reduce the time spent searching for information and to bring DigiFarmz intelligence into the farmer’s rhythm and language,” says Alexandre Chequim, CEO of DigiFarmz.
The decision to also make the assistant available on WhatsApp was no coincidence. It is the main communication tool used by farmers in Brazil and across Latin America, highlighting that digital tools have become an integral, irreversible part of daily life in the field.
“Whether to talk to an agronomist, coordinate with the farm team, or solve urgent issues, WhatsApp is already part of farming life. By bringing Daz into these conversations, DigiFarmz expands its presence in customers’ daily routines, offering speed, convenience, and real-time engagement. In addition, the ability to easily share insights with colleagues, family members, or other farm staff enhances the solution’s reach and reinforces the brand,” Chequim explains.
How it works in practice
Daz is an advanced solution that combines different large language models (LLMs), integrations, and account-specific automations. It also connects to other platforms already used by the customer, unifying and contextualizing information in a conversational AI layer.
Unlike open solutions that pull public data from the internet, the assistant is powered exclusively by DigiFarmz’s proprietary database—over 20 years of agronomic data and more than 30 in-house algorithms—ensuring precision, relevance, and security.
In practice, Daz provides personalized weather forecasts based on farm geolocation, answers agronomic questions via text or audio in a clear way linked to the crop plan, and identifies weeds from uploaded photos, offering an accuracy percentage for each analysis.
Additionally, it can reply with audio for those who prefer listening over reading, proactively send spray alerts directly via WhatsApp, app, or web, and instantly log field operations: with a simple “Yes” or “No,” the system automatically updates the scenario in DigiFarmz Cropper or DigiFarmz Linkage, keeping calculations aligned with the farm’s reality. The assistant also features memory and context, privately and exclusively recalling past interactions for each account, delivering more value, saving time, and enabling contextualized decisions throughout the season.
More than a tool: a trusted partner
According to DigiFarmz, Daz was not designed merely as a consultation interface but as the “human face” of its technology.
“We combine artificial intelligence with our proprietary data, algorithms, and mathematical models—developed from agronomic research over more than 20 years—allowing us to transform the complexity of farming into accurate decisions tailored to each field’s reality,” says Chequim.
He explains that this architecture is built on two complementary layers: the first focused on personalization, considering the specifics of each farm to provide tailored recommendations; and the second on communication, with an intelligent agent capable of interacting naturally with farmers and agronomists, facilitating access to information and encouraging technology adoption in everyday farm management.
“Our approach is different because we don’t treat technology as an end in itself, but as a new logic of agricultural production, centered on tangible results and the farmer’s success,” Chequim emphasizes.
With Daz, DigiFarmz takes a step beyond being a technical recommendations platform to become an active and indispensable presence in daily farm life. By turning the search for information into a simple, fluid, and accessible conversation, the solution increases farmer engagement, strengthens brand relationships, and opens the door to new possibilities such as service monetization and advanced analyses based on interaction history.
“Our mission is to put data at the service of agriculture—practically, accessibly, and fully connected to the farmer’s daily reality,” Chequim concludes.
